What we do.
For Executive Teams
Strategic support to drive revenue and increase profitability.
We work exclusively with B2B software businesses, and have worked with companies across the nation to provide new customer and market insights, craft product strategy, and re-position companies and products. We don’t believe in “big reveals.” Instead, we hit the ground running and our work is structured to provide actionable insights within the first days of our work together.
Market Understanding
Market understanding work provides your team with a factual foundation to make informed decisions. Programs include competitive research, in-depth feature comparisons, customer interviews, win/loss analysis, and customer surveys.
Product Management
Product management programs build on your team’s expertise and market understanding to help refine and operationalize a winning strategy. Programs include team workshops/training, persona creation, feature prioritization, roadmap creation, and operational support.
Product Positioning
Product positioning programs help frame your product’s competitive advantages in the best possible light. Programs include workshops/sprints, best-customer identification, persona creation, competitive landscape assessment, and messaging creation.
For Investors
Diligence perspectives from software operators.
We have worked with funds of all sizes, from ~$100 million AUM to $150 billion AUM. We work exclusively with investors buying technology and technology-enabled services businesses. Reports are optimized to efficiently communicate critical items and give you exactly what you need to make an investment decision as quickly as possible.
Commercial Diligence
Traditional commercial diligence includes market assessments, competitive research, customer calls, customer satisfaction, etc. Programs are optimized to run within tight deal timelines.
Product/Technology Diligence
Our diligence process provides a comprehensive view into a target acquisition's entire technical risk profile, including the biggest potential risk of all: the product.
Our process has been optimized to deliver an opinion as quickly as possible, often times within a few days, and requires a minimal amount of management time.
Our assessment model includes perspective on both product (product roadmap, feature parity, product development practices…) and technology considerations (architecture, resiliency, data security…)
Let’s work together.
hello@doubleclickstrategy.com
Austin, TX