We work with B2B technology executives and investors to help maximize enterprise value.

Doubleclick is based in Austin, Texas and is led by AJ Watson. Over the past decade, AJ has worked with more than 200 companies through product transformation, go-to-market transformation, and both buy-side and sell-side transaction support.

We provide investors with clear eyed perspectives to inform investment decisions. We help operating teams make sure their product, technology, and go-to-market decisions are sharp and are working together for the greatest market impact.

We’ve worked with businesses across the nation, helping them get clarity on what their customers want, who their competition is, how they can win, and where to focus their efforts.

We usually work with B2B tech and tech-enabled-services companies that are PE-backed (or PE-backable). These companies have at least $10 - $15 million in revenue and distinct technology, product, and marketing leaders. Our strategy work will identify your best opportunities for success in the market and what we can do to accelerate that success.

In particular, we specialize in working with companies that have unique market, customer, or product challenges. Special situations include:
- Flat or declining sales
- High or increasing customer churn
- Slow product development/delivery cycles
- Potential or recent acquisition or divestiture
- Unexpected market shift
- Upcoming or recent investment

If you're looking to catalyze new growth through product and go-to-market improvements, we'd love to speak with you.